Sport 24 is the first and only live sports channel specifically for the airline and cruise line industries. They deliver the very best live sporting action from around the world, live as it happens.

Sport 24 was keen to re-evaluate its positioning and re-present itself to new and existing audiences through a brand refresh and revised tone of voice.

I created a new logo and visual language that reinforces their unique positioning, brand attributes and product benefits, while promoting Sport 24’s aspirational proposition

Brand identity
Digital design
Editorial design
Environmental graphics
Motion graphics